Agility Glossary Header Bidding

Summary

An ad exchange is a digital marketplace where publishers sell ad space and advertisers buy it. Each impression is sold on its own ... Auction advertising is how many digital ads get placed. Instead of paying a fixed price for ad space, advertisers compete in real ... A holdout group is a small slice of your audience that you intentionally keep from seeing a campaign. Everyone else is exposed ... An impression is a single time your ad is delivered to a screen, with the chance to be seen. Think of a billboard: every car that ... An ad server is the platform that stores and delivers your digital ads, then tracks how they perform. It works across websites, ... An ad format is the structure and design of an ad. It decides how your message looks on a site or in an app, and how much people ... GRR stands for gross revenue retention. It's the share of recurring revenue you keep from existing customers over a period, ... Brand equity is the value customers attach to your name. It comes from the perceptions and experiences that make your business ... Attribution is how you figure out which channels, campaigns and touchpoints earned credit for a customer action, usually a ... MER stands for marketing efficiency ratio. It measures how much revenue your total marketing produces, looking at your whole ... Household marketing targets an entire household instead of one person. Many buying decisions involve several people under ... Landing page experience is a measure Google uses to judge how relevant and useful the page behind your ad is. It checks ...