Agility Glossary Ad Formats

Summary

An impression is a single time your Brand equity is the value customers attach to your name. It comes from the perceptions and experiences that make your business ... Auction advertising is how many digital Multi-touch attribution, or MTA, is a measurement model that splits the credit for a conversion across the touchpoints a customer ... LTV, or customer lifetime value, estimates the total revenue one customer will generate for your business over the whole ... GRR stands for gross revenue retention. It's the share of recurring revenue you keep from existing customers over a period, ... The consumer journey is the path of interactions someone has with your brand, from first introduction through purchase and ... Header bidding lets a publisher auction an impression to many demand partners at the same time, before calling its