Agility Glossary Impression

Summary

eCPM, or effective cost per mille, shows what one thousand Header bidding lets a publisher auction an CPM stands for cost per mille. Mille is Latin for thousand, so CPM is what you pay for every one thousand Landing page experience is a measure Google uses to judge how relevant and useful the page behind your ad is. It checks ... An ad format is the structure and design of an ad. It decides how your message looks on a site or in an app, and how much people ... Machine learning is the use of AI models and algorithms that learn from data. In advertising, it lets you analyze far more data than ... MER stands for marketing efficiency ratio. It measures how much revenue your total marketing produces, looking at your whole ... Household marketing targets an entire household instead of one person. Many buying decisions involve several people under ... An ad exchange is a digital marketplace where publishers sell ad space and advertisers buy it. Each A holdout group is a small slice of your audience that you intentionally keep from seeing a campaign. Everyone else is exposed ... Multi-touch attribution, or MTA, is a measurement model that splits the credit for a conversion across the touchpoints a customer ... GRR stands for gross revenue retention. It's the share of recurring revenue you keep from existing customers over a period, ... Attribution is how you figure out which channels, campaigns and touchpoints earned credit for a customer action, usually a ...