Agility Glossary Attribution

Summary

MER stands for marketing efficiency ratio. It measures how much revenue your total marketing produces, looking at your whole ... An impression is a single time your ad is delivered to a screen, with the chance to be seen. Think of a billboard: every car that ... Conversion lift measures how many conversions, purchases or sign-ups, your ads actually caused. It compares people who ... Identity resolution is the process advertisers use to connect scattered customer data into one complete profile. It links online and ... GRR stands for gross revenue retention. It's the share of recurring revenue you keep from existing customers over a period, ... Above the fold is the part of a webpage you can see the moment it loads, before you scroll at all. The term comes from print ... Ad recall is a marketing metric that measures how well people remember an ad after they've seen it, from the brand and the ... A holdout group is a small slice of your audience that you intentionally keep from seeing a campaign. Everyone else is exposed ... Contextual advertising shows ads based on the content of the page someone is reading. An ad for camping gear appears on an ... Brand equity is the value customers attach to your name. It comes from the perceptions and experiences that make your business ... An ad exchange is a digital marketplace where publishers sell ad space and advertisers buy it. Each impression is sold on its own ... Header bidding lets a publisher auction an impression to many demand partners at the same time, before calling its ad server.