Agility Glossary Conversion Lift

Summary

An impression is a single time your ad is delivered to a screen, with the chance to be seen. Think of a billboard: every car that ... Multi-touch attribution, or MTA, is a measurement model that splits the credit for a Attribution is how you figure out which channels, campaigns and touchpoints earned credit for a customer action, usually a ... First-touch attribution is a model that gives all the credit for a MER stands for marketing efficiency ratio. It measures how much revenue your total marketing produces, looking at your whole ... Brand equity is the value customers attach to your name. It comes from the perceptions and experiences that make your business ... A bid is the most you're willing to pay for an action, a , a Landing page experience is a measure Google uses to judge how relevant and useful the page behind your ad is. It checks ... The consumer journey is the path of interactions someone has with your brand, from first introduction through purchase and ... Identity resolution is the process advertisers use to connect scattered customer data into one complete profile. It links online and ... Machine learning is the use of AI models and algorithms that learn from data. In advertising, it lets you analyze far more data than ... An ad format is the structure and design of an ad. It decides how your message looks on a site or in an app, and how much people ... An ad exchange is a digital marketplace where publishers sell ad space and advertisers buy it. Each impression is sold on its own ...