Agility Glossary Bid

Summary

Auction advertising is how many digital ads get placed. Instead of paying a fixed price for ad space, advertisers compete in real ... An ad exchange is a digital marketplace where publishers sell ad space and advertisers buy it. Each impression is sold on its own ... Household marketing targets an entire household instead of one person. Many buying decisions involve several people under ... An impression is a single time your ad is delivered to a screen, with the chance to be seen. Think of a billboard: every car that ... MER stands for marketing efficiency ratio. It measures how much revenue your total marketing produces, looking at your whole ... A holdout group is a small slice of your audience that you intentionally keep from seeing a campaign. Everyone else is exposed ... An ad server is the platform that stores and delivers your digital ads, then tracks how they perform. It works across websites, ... Brand equity is the value customers attach to your name. It comes from the perceptions and experiences that make your business ... GRR stands for gross revenue retention. It's the share of recurring revenue you keep from existing customers over a period, ... Machine learning is the use of AI models and algorithms that learn from data. In advertising, it lets you analyze far more data than ... The consumer journey is the path of interactions someone has with your brand, from first introduction through purchase and ... Landing page experience is a measure Google uses to judge how relevant and useful the page behind your ad is. It checks ... An ad format is the structure and design of an ad. It decides how your message looks on a site or in an app, and how much people ...