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Last Updated: October 26, 2026
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Google new Universal Commerce Protocol Google's Universal Commerce Protocol On January 11th at National Retail Federation (NRF), Sundar Pichai announced This is where ecommerce is heading: 00:00 – What is UCP & AI shopping 00:22 – Live demo: AI agent shopping for cookies 00:55 – The core idea behind agentic ... 00:00 Introduction — what UCP is and why everyone's talking about it 03:16 What "agentic On January 11, 2026, at the National Retail Federation's annual conference, Shopify CEO Tobi Lütke sits down with Distinguished Engineer Ilya Grigorik to talk about developing the
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